CCR

How do your products represent social groups or issues?

Our product represents social groups and issue because it identifies a specific social group. After analyzing this I feel that our product mostly engaged with people that enjoy watching thrillers. The thriller genre can be described as the type of genre that comes with suspense, so the audience is never ready for what’s to come. Another group that would be engaged in our film is any type of group that advocates for female empowerment and women’s rights. I say this because my film is based on a woman, who worked as a job for the local court system. That is a hard job to earn so that itself would attract groups that support female empowerment. In my movie the woman was killed based off two things, anger, and jealousy. This film addresses the issue that people in our society have with jealousy now. For example, if someone doesn’t like the fact that someone is simply above them in the food chain then they will become jealous and go to extreme lengths to knock that person down. Once a person becomes jealous you never know what might happen and this film portrays this. Not only could our product apply to women empowerment groups, but it could also apply to groups that deal with jealous people and getting them, some help. Also, my product can apply to anyone that finds themselves in a similar situation. Situations of jealousy are often seen in today’s society, so I know for a fact that this film represents several social groups and or issues.

How do the elements of your production work together to create a sense of ‘branding’?

The elements of our production work together to create a sense of branding by showing a preview of our film. For example, our website was used to preview the movie. On our website you can find what our movie is about as well as what you, a person of the audience should expect to see. The website also shows the release date of our film and the places it will be played at. On our website you will find different pictures. These pictures were used so that they would correlate the movie. We used images such as murder scenes, caution tape, and knives to show what our movie was going to include. By seeing these images someone could assume that in our film a murder took place. Not only did we use images like this on our website, but we also used them on our other platforms such as our social media accounts. Each of our social media accounts have the movie listed as the name and the profile picture is of caution tape at a crime scene. We decided to do this because we were doing a film in the thriller genre and we thought that picture created a sense of mystery and suspense as well. Another thing that was noticeable was our color scheme. On all of our platforms you will see the colors red and black a lot. We did this to create a dark and scary mood. All our platforms including our postcard, our social media accounts and our website portray exactly what we want the audience to see from our film.

How do your products engage with the audience?

In my opinion, I feel that our products mainly engage with our audience through our social media platforms. I say this because nowadays social media is one of the largest platforms used by gen z and older some older generations. Everything can be discovered on social media, for example, you can find long lost family members or even find new information on things you weren’t aware of. When new films are coming out production companies tend to advertise them by using social media. For example, Marvel Studios just released the cover of Black Panther 2. I was scrolling through Instagram and it happened to pop up on my feed. It was probably seen on other social media apps like Twitter, Facebook, and Snapchat. By doing this the audience gets intrigued and has the urge to purchase tickets to go see the film. For our film we didn’t use Snapchat as a way to engage with our audience, however we did use Twitter, Facebook, and Instagram. On each account we made different posts which basically told viewers what they should expect to see in our movie and sometimes we posted behind the scenes shots while filming. There were enough posts to advertise our film, we also posted dates and times for the movie release as well so there was no confusion about that. We also had the idea to take a survey by using the polls feature on Instagram. We asked questions that would help us get a feel of what type of audience we were dealing with. We wanted to know some of their dislikes and likes when it comes to watching movies and we also wanted to know what they expected from films that fall into the thriller genre. Overall, I truly feel that we successfully engaged with our audience throughout this entire process.

 How did your research inform your products and the way they use or challenge conventions?

The research I did on thriller films helped me get a better understanding of how to film my film. I researched some thrillers and found that there were different types such as romantic thrillers and action thrillers. I also did a background on the sales of some of these thrillers. I wanted to see how much money was made from the sales of these movies. Many of these movies made tons of money and the audience had great reviews about these movies. Before we started filming, we did some research on the elements found in the thriller genre. After going over, them we decided that we wanted to stray away from these elements. Two of the conventions that we mainly strayed away from were low key lighting and black and white shots. When we filmed, we had very bright lighting rather than dim lighting mainly because it looked way better to us. The low-key lighting just didn’t fit our film how we thought it would. We needed the audience to be able to see the actor’s facial expressions. We didn’t do the black and white shots because we didn’t want it to seem as if we were filming something that occurred in the past rather than in the present. However, we did include the convection that involves changing the angle of certain shots. We had to do this because our film included a lot of dialogue and we wanted the audience to see different points of view during the conversations instead of seeing the conversation from one specific angle. One of the biggest convections we used was tension music. This played a big role in our film because it’s what added onto the suspense. The music created tension and suspense all at once and it was very effective during the climax/action scene in our film. These convections were extremely helpful when it came to building up the suspense and animosity in our film.